Academicgroup.com gives it credit on Connecting with the Facebook Generation: Social Media Strategies for Web 2.0 [pdf]. Here the most relevant paragraph:
"Web 2.0 is already old hat for today’s high school students, who take for granted the streaming video of YouTube, photo-sharing on Flickr, the three-dimensional experience of virtual worlds like Second Life, and “always-on” friendships via Twitter and Facebook. What should guidance and admissions professionals know about social media, and how can they leverage social networks as a potentially powerful channel for communicating with a new generation"
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