1. Don’t Create the Course - focus on "real performance improvements."
2. The Course Needs to be Relevant to the Learner - "how the learner will interact with the content."
3. Understand Your Objectives - follow "performance goals."
4. Free Up the Navigation - give learners "the freedom to move around."
5. Don’t Push, Let the Learner Pull - "create an environment where the learner has to pull information in."
6. Consider the Pacing & Flow - "learning is like eating." Takes time and process.
7. Look for Inspiration Outside of E-Learning - move out the echo chamber.
8. Create a Course That is Visually Appealing - "people are attracted to things that look interesting."
9. There’s a Place for Novelty - "what's novel at the beginning of a course can quickly become annoying."
10. Commit to Engaging E-Learning - designers need to show "real commitment to make it more engaging."
For a explanation of each one of these rules, head over Tom Kuhlmann's Blog.
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