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When Talking About Google, Size Really Matters

I am a old subscriber of this blog in Spanish and today the author came whith a interesting idea about Google. He's Jaime Roca and I had to translate his original post titled: Google. El El tamaño sí importa.

Reading Eduardo Collado, crossed my eyes his post in which he explains his decision to switch to Windows Live, when times come to "search". The truth is that Google is accumulating power at very high speed.

This growth and accumulation of power does not conform to the typical pattern of growth in a conventional market economy . To begin with, we are talking about an economy based on the attention, who gives the revenue to Google is not the one who uses the service. In a conventional market economy, there are some conventional natural limits to the accumulation of power, that comes from the market capture. The natural but well-known limit is the geographic distance. Another important natural limit is the relation price - spending power of that one who acquires the service. But ... as well as we cannot use the best restaurant if it is more than a reasonable distance, we can use the best finder, wherever it is, so the first limit is neutralized. Secondly, who uses the service, he does not need spending power, he acquires it because of its attention, that is becoming a change currency. When these limits do not exist, the rules that govern economic [un]balance, have changed. And in the new scenario, other risks, other fears fit and demands another criterion of regulation (or contemplation).

I think that in the short term, all this begins to be debate subject, but in the medium and long run, it's a very serious problerm, as the economy is getting divided. Alvin Toffler already warned in its Power Shift, that the new Capitalism, which is based more on knowledge possession than money possession, it was going to be (or could get to be) much more wild that the previous one.

But in the attention's economy, based on digital goods and services, occurs another characteristic: the capital possession, the intellectual capital - knowledge- by an economic agent, does not imply necessarily the dispossession by another agent. This, and the lessons that are come off the evolution of the models based on, for example, Microsoft on the one hand and in the Open Source on the other, I believe that they will light some clues on acting in the generation, management, possession and property of those huge repositorios of knowledge that are the search engines.

It is also possible that there is another problem - I guess - and is that all this requires an implemented legal frame from politics and, we already know that the politics are incapable to take the pulse (rationally speaking) in real time.

Glad you've reached this point.

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