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The Content Pyramid and Why Corporate People Shouldn't Worry About High End

Clive on Learning: Three tiers in the content pyramid

Tiers on the Content Pyramid"High end, rapid and user-generated content are not in competition with each other, any more than Hollywood movies are competing with corporate videos or with YouTube movies shot with a camera phone or webcam. They all serve different purposes and, as a result, adopt different production values. Professional designers should not feel threatened by this proliferation of content created by enthusiastic amateurs - the more experience people have with creating content for themselves, the more they will appreciate the skills the professionals bring to bear."

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