On the preface of this report Claudia Wallis is cited to conclude, "New technology sometimes brings change that is so swift and sweeping, that the implications are hard to grasp." And that's precisely what Aviva Lucas Gutnick, Michael Robb, Lori Takeuchi and Jennifer Kotler try to explain:
- Today’s parents, academics, policymakers and practitioners are scrambling to keep up with the rapid expansion of media use by children and youth for ever-larger portions of their waking hours. This report takes a fresh look at data emerging from studies undertaken by Sesame Workshop, independent scholars, foundations, and market researchers on the media habits of young children, who are often overlooked in the public discourse that focuses on tweens and tweens. The report reviews seven recent studies about young children and their ownership and use of media. By focusing on very young children and analyzing multiple studies over time, the report arrives at a new, balanced portrait of children’s media habits.
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